Prio and First of Omaha partner to offer online promotions to 70,000 merchants

[November 16th 1999]

Prio, Inc. and First of Omaha Merchant Processing have announced a strategic marketing and distribution agreement that will provide First of Omaha Merchant Processing's 70,000 merchants automatic access to Prio's Internet-based promotions system.

First of Omaha merchants will have the opportunity to join the Prio Program and create online promotions programs that will generate increased sales and consumer loyalty. With Prio, merchant banks and merchant service providers use the credit card transaction processing system to enable Internet promotions that benefit both the processor and the merchant. Prio's promotional capability allows them to do this without making any changes to their existing processing systems or procedures. Prio Promotions also drive traffic to participating merchants - resulting in increased sales for the merchant and increased transaction volume for the processing bank.

The Prio `e-nabled' rewards system includes a network of Internet destination sites and distribution partners that will populate their sites with Prio `e-nabled' merchant promotions. Participating merchants may increase revenue through a cost-effective, measurable method of acquiring and retaining customers via interactive promotions. This type of promotion closes the marketing loop and generates sales in both online and physical storefronts. Consumers take advantage of these valuable offers by visiting the merchant's online or physical storefront and making a qualified purchase with their Prio-enrolled credit or check card.

Prio is designed for consumer convenience throughout the browsing, shopping and reward redemption experience. Consumers look for stores and restaurants on Prio Internet partner sites and view promotions that are relevant to their interests. They then simply visit the online or physical storefront and make a purchase as they normally would using their pre-registered credit or offline debit card - eliminating the need to print coupons or present a copy of the offer. Consumers then receive rewards automatically on their card account, with no extra effort on their part. Prio is free for consumers, with no enrollment fees or monthly dues to pay.

Links
Prio		http://www.prio.net
First of Omaha		http://www.foomp.com