New PPC search engine enables automatic listing of database-driven Web sites

[May 21st 2002]

Quigo Technologies Inc has introduced a revolutionary pay-per-click (PPC) search engine which enables large e-commerce and content websites to expose their entire database to users searching on Quigo's Search Traffic Network. Quigo enables database-driven websites to expose millions of pages to portals and search engines powered by Quigo's engine, with practically no manual or technical effort on their side.

Database-driven websites, are part of the 'Deep Web' (aka 'The Invisible Web') - a vast repository of web pages that are available to web users yet mostly hidden from traditional search engines. Due to various technical reasons, crawlers operated by search engines are either incapable or prefer not to index dynamic pages, making these websites practically invisible to search engine users.

In a recent launch of its search destination showcase called Flipper (www.flipper.com), Quigo demonstrates its capabilities of serving Deep Web search results from major brand-name websites. For example, a search for 'Kevin Spacey' yields results from AllMovieGuide, Biography.com, Barnes & Noble and more.

"Advertisers operating database-driven sites can currently expose their products or content to searchers either by submitting feeds to search engines or by biding on keywords on paid-placement engines", explains Yarden Tadmor, Quigo's Director of Products and Solutions, "Search engines like AltaVista, Inktomi and FAST offer advertisers to submit XML feeds to their engine. The creation and maintenance of such feeds requires extensive technical work, which affects the ROI of these programs. Paid-placement engines such as Overture and FindWhat, enable advertisers to bid on specific keywords and associate them with specific pages. This process requires intensive manual resources from the advertiser and is not effective or practical for large-scale websites."

Using state-of-the-art technologies, Quigo is the only search engine that can automatically pick up and index full catalogs from database-driven e-commerce sites or full archives from content sites and expose them to searchers within Quigo's Search Traffic Network. "A combination of editorial and advanced machine-learning algorithmic processes enable us to index the most relevant portions of each page, such as product name, price, availability and product description", says Oded Itzhak, Quigo's CTO, "Advertisers gain exposure of information-rich content with utmost accuracy, providing searchers with highly relevant results and ensuring each click-through is qualified."

Quigo powers a growing number of search destinations, delivering highly qualified traffic to its advertisers. Quigo's search engine is strictly relevancy based, providing searchers with highly relevant search results to each submitted query. Quigo presents accurate and relevant page information within its search results, ensuring true user qualification and high conversion rates. Quigo's advertiser program is performance-based - advertisers pay only for actual traffic delivered to their site on a Pay-Per-Click (PPC) basis.

Links
Quigo Technologies		http://www.quigo.com